Why not use a strong leadership to create inspiring, socially and environmentally innovative businesses? Proactive, Anie Rouleau didn’t have to ponder this question long.
A Montrealer born to a business-oriented family, Baléco (The Unscented Company)’s Founding CEO knows how to do business without compromising her values and convictions. That’s why she chose to redefine the notion of clean by creating a line of ecofriendly home and body care products designed for conscious living.
In 1992, Anie graduates from the University of Ottawa with a degree in Business, majoring in Finance. She joins Hydrocom International, the family business. Quickly made Vice-President, she leaves Quebec to start Hydrocom USA in Birmingham, Alabama. When the family business is sold, she is offered the role of President for Maclean Power Systems’ Canadian branch, before becoming President at Société de Gestion du Commensal.
Trilingual, open to the world, Anie runs on new challenges. Her values guide her choices. Fervent defender of local sourcing, she sits on different committees, including Made in Montreal. Women leadership and ethics being causes close to her heart, she is a mentor for young women in business. She is also part of Quebec entrepreneurship promotion groups.
Anie strongly believes that a business’ social values are no obstacles to its profitability and financial viability. That is why she is a BCorp ambassador, giving conferences on this new business model. HEC, UQAM, and ETS also invite her as a guest speaker to discuss the importance of including one’s values at the heart of one’s business management.
Mother of two, Anie is driven by her desire to protect future generations. By investing in innovation and eco-design within an industry which sets his sight far from sustainable development issues, she seeks with Baléco to define tomorrow’s business as a transparent entity, respectful of its employees, the community and the environment.
About The Unscented Company