With a DESS in Marketing Communication from HEC and with more than 10 years of experience in brand management, Mélissa Lambert wanted to create her own brand. As the mother of 3 young children, Mélissa wanted to create bags that she dreamed of wearing. Both fashionable and practical bags to accompany her in her daily life. It is by collaborating with local designers that Mélissa has succeeded in creating a whole new range of chic and practical bags and accessories in vegan leather. The bags are multifunctional, comfortable and durable. Mélissa started the business 3 years ago, while she was still on maternity leave. Only 3 months after launching her online store, Mélissa decided to open a boutique in the heart of Old Montreal to provide Lambert with greater visibility. After only 3 years of existence, Lambert has a large online sales force, with its own store in Montreal and offers its products to 150 retailers across Quebec. Lambert is currently working to develop the Canadian market in order to ensure its hyper growth. Together, we will go further!
À propos de Lambert Design Inc.
Lambert’s mission is to make life easier for people on a daily basis. We have designed unique multifunctional, chic and comfortable bags that really meet your needs. Your shoulders and back will thank you.
Sujet de conférence
Panel discussion: Sur quoi miser pour stimuler une croissance saine et rentable? (Panel in French)
Three companies with a proven track record in capturing a large market share in their respective fields discuss e-commerce best practices in order to stimulate sustainable growth. Topics covered will cover customer experience, digital strategy, shipping logistics, digital business development, and more.