Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has spearheaded integrated campaigns for clients such as Sheraton, AT&T, Dell, Nationwide, American Express, H&R Block, TripAdvisor, and more.
The Chief Creative Officer of HBT Marketing, Harhut is known for her interesting and actionable insights that focus on applying behavioral science to marketing. A sought-after, top-ranked speaker, she’s wowed audiences with high-energy, example-jammed sessions in London, Sydney, Stockholm, Sao Paulo and all over the US — including South by Southwest (SXSW).
About HBT Marketing
HBT Marketing specializes in the marketing and sponsorship of events and entertainment venues in the Dallas/Fort Worth market. HBT Marketing taps into its 25+ years of industry experience to provide our clients with marketing strategies, collateral development and advertising planning and placement to successfully promote their events/venues and drive record numbers of attendees.
New research by behavioral scientists reveals people don’t “make” decisions. Often, they just default to reflexive responses without even thinking! That means perfectly good ads, emails, landing pages, etc. can still fail. Because people don’t make logical choices.