In-person event - Terminal de Croisière, Quebec April 8, 2022
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Philippe-Antoine Defoy

President and Owner Popeye’s
Customer experience


Philippe-Antoine Defoy has owned the Popeye’s Supplements banner in Eastern Canada for 16 years now and is also Vice President of the brand. A graduate of Laval University in business administration in 2002, Philippe-Antoine has been passionate about business since a young age. Account manager in the dental sector from 2003 to 2005, Philippe-Antoine switch to the retail industry by joining the great Popeye’s Supplements adventure in 2006.
Sixteen years ago, Phil opened his first Popeye’s Supplements store in Quebec City.

After a first resounding success, he chooses to increase his number of stores by extending his business territory to the Maritimes with branches in New Brunswick and Nova Scotia. As of today, he’s directing approximately 200 employees in Quebec and in the Maritimes for a total of 27 stores. Developing the potential of his team is what motivates Phil to get up in the morning.

“We care about execution, that’s what makes us successful”

Passionate about health, Phil never feels like is working. “Opening a supplement store is easy, but helping the customer to improve their health, every day, 365 days a year, is difficult, and we manage to do it well. That’s what makes me proud. »

Conference topic

Acquérir et garder ses clients à travers une expérience multicanale (Conference in French)

Popeye’s Suppléments s’est classé au premier rang du palmarès « Expérience en magasin » de l’étude WOW de Léger en 2021, tout en vivant une croissance exponentielle de son commerce en ligne. Forts de cette réussite et de plusieurs années d’expérience dans le monde de la vente de détails et en ligne, Philippe-Antoine Defoy et Pierrick Tourigny vous proposent d’échanger sur l’acquisition et la rétention, le ciblage efficace et pertinent, la synergie entre ses canaux de ventes, la formation et le support de l’équipe, les outils marketing nécessaires, les données à suivre en continu et plus encore.