In-person event - Terminal de Croisière, Quebec April 8, 2022
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Pierrick Tourigny

Marketing and Business Development Director Popeye’s
Customer experience

Biography

Passionate about health and sports, Pierrick felt in his element when he became marketing director at Popeye’s Supplements in 2014.

Beginning his professional career in the sports world as a coach, during his studies in financial planning at O’Sullivan College, Pierrick fell in love with the Popeye’s brand. As they say so well : “ the rest is history! “.

As Marketing Director, he is at the center of customer communications outside the branches. He manages teams in customer service, social media, graphic design, partnerships and advertising.

A great lover of healthy lifestyles, Pierrick is so much in his element that he never feels like he is working. A leader through dedication and loyalty, he is particularly proud of his office family: “My team is a family and I would go to war for them! “.

Conference topic

Acquérir et garder ses clients à travers une expérience multicanale (Conference in French)

Popeye’s Suppléments s’est classé au premier rang du palmarès « Expérience en magasin » de l’étude WOW de Léger en 2021, tout en vivant une croissance exponentielle de son commerce en ligne. Forts de cette réussite et de plusieurs années d’expérience dans le monde de la vente de détails et en ligne, Philippe-Antoine Defoy et Pierrick Tourigny vous proposent d’échanger sur l’acquisition et la rétention, le ciblage efficace et pertinent, la synergie entre ses canaux de ventes, la formation et le support de l’équipe, les outils marketing nécessaires, les données à suivre en continu et plus encore.