In-person event - Terminal de Croisière, Quebec April 8, 2022
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Rudy Abitbol

Director, eCommerce & Omnichannel Experience Lumen


Rudy has more than 15 years of experience and has held several senior management positions in various Quebec companies working in B2B. He culminates a rich digital transformation experience for a wide range of clients, including B2B distribution, fashion and retail. In 2013, Rudy founded Pixel Society, which joined Altima in 2015 until the group was acquired by Accenture. In 2018, he joined Lumen, a subsidiary of Sonepar, as eCommerce director.

Today, Lumen is the Canadian leader in the distribution of electrical equipment and deals with an impressive number of B2B customers on a daily basis. Rudy leads the e-commerce department and digital transformation team.

About Lumen

Lumen is the largest distributor of electrical and automation equipment in Quebec. Founded in 1962, Lumen has not ceased for more than 49 years to meet the most rigorous requirements of its customers. With the largest network of stores across Quebec and its technology cutting edge distribution center, Lumen assumes the role of Leader in the field of electrical distribution.

Conference topic

B2B: Les nouveaux comportements numériques (Conference in French)

The pandemic has forced B2B companies to shift to accelerate their digital transformation. What started as a response to the crisis has now become the new normal, with big implications for how buyers and sellers will do business in the future. B2B companies are going to have to shape their future rather than just going through the present.