Official opening remarks
Éric CaireMinistre délégué à la transformation numérique
2nd edition of the Journée eCommerce!
After the success of our first edition, the Journée eCommerce is coming back strong with more content!
In partnership with Québec numérique and as part of the Semaine numériQC, presented by Radio-Canada, the Journée eCommerce is full experience that includes :
- Full day with 12 conferences by eCommerce elite experts
- Breakfast and lunch included at the venue
- Snacks and coffee
- Meetup moment and happy hour
This day will be mainly attended by entrepreneurs and retailers interested in eCommerce, eager to broaden their knowledge. The purpose of this day is to promote digital technology and help Quebec entrepreneurs stand out at an international level.
12 Conferences
8h00
Opening
9h00
9h15
Le eCommerce, levier incontournable de l’expérience client à l’ère du digital.
L'univers numérique est en pleine transformations et les organisations réinventent constamment l'expérience client à travers tous les points de contact, de l'achat à l'engagement. Cogeco mise sur les nouvelles pratiques digitales pour la livraison de ses services et la commercialisation. La mise en place d’une pratique de e-commerce, de données et l’intelligence artificielle sont au centre de la transformation en vue d’offrir une expérience client hors pair, et ce, en tant qu’élément de différenciation dans cette industrie en transformation. Martin Aubut vous partagera le cadre de gestion de la transformation en cours, en plus des apprentissages chez L’Oreal, le eCommerce comme levier de l’expérience et différentes techniques de marketing orientées data pour assurer la satisfaction absolue des clients de Cogeco Connexion.
Martin AubutVice-President Transformation Office & Strategic InnovationCogeco Connexion
10h15
Break
10h30
How MVMT Disrupted A 60 Billion Dollar Industry
Blake Pinsker discusses the keys to building a powerful brand, understanding consumer behavior, and how MVMT differentiated in a overcrowded market, from the first watch sold in 2012, to an historic 100m acquisition in 2018.
Blake PinskerBrand DirectorMVMT
2
L'expérimentation pour nourrir le design de services
10h30
Grégoire Baret - Aldo Group
Grégoire is renowned in the eCommerce scene for his vision of human-centred design and his applied UX skills and creative thinking. His 15 years of experience with retail leaders such as Levi’s, Nike, Nissan, L’Oréal, Adidas, Ubisoft, PlayStation, Michelin, and many others, make him a natural top-of-the-game specialist in his field. Specialized in experience design, consumer design, connected retail, and UX growth hacking, he joined the ranks of ALDO Chaussures Group in 2015 as the GM of omnichannel experience design. He leads the eCommerce experience, connected stores, and design services, for what is now one of the top shoes & footwear retailers in North America. Compiling an impressive 12 awards for his work, including 8 prestigious Boomerang Prizes, Grégoire can elaborate for hours on how to optimize your website’s design. His conference at the Journée eCommerce 2019 will teach you his own approach to human-centred design, and how to feed service design through experimentation.
Présentation et analyse de l'approche de design de services du Groupe Aldo et le processus d'expérimentations rapides permettant d'améliorer l'experience de magasinage en ligne et en magasins.
Grégoire BaretGeneral Manager, Senior Director Omnichannel ExperienceAldo Group
11h15
Mark Mastrandrea - Ikonick
Author, serial entrepreneur, marketing mastermind and host of a webseries that went viral, Mark Mastrandrea recently cofounded Ikonick, a brand that quickly became the fastest growing digital art company in the world. The eCommerce startup blew up internationally in less than 18 months, generating over 15 million in sales. Ikonick made headlines a few months ago when announcing the investment and strategic partnership with no others than Gary Vaynerchuk and Scooter Braun. Joined by his partner Jeff Cole, named by Forbes the fastest growing digital artist in the world, the duo will be visiting Quebec for the first time to present a talk at the Journée eCommerce 2019. On his free time, Mark hosts his webseries Behind The Hustle where he discusses with stars and influencers how they managed to succeed.
Mark is coming to share his expertise on how to be successful in the competitive eCommerce world, and how to fire the growth of a startup with innovative marketing strategies.
Rashel Hariri - Shopify
Rashel Hariri is the Social Strategy Lead at Shopify where she elevates the role of social media and how it integrates with all areas of the business. She specializes in building and establishing brand presence on the web through digital marketing, and enjoys immersing herself in data and social listening.
For 10 years, Rashel has been leading digital marketing strategies for top brands in Tech, Food and Beverage, Banking and Non-Profit Organizations such as McDonald's and Tangerine where she led the social media departments. She is passionate about education and has taught Digital Marketing at BrainStation and at RED Academy Toronto. In 2016, Rashel was awarded the prestigious Marketing Magazine's Top 30 Under 30, and is now considered one of the most influential women in today's Canadian social media ecosystem.
Rashel will be joining us on April 12th at the Journée eCommerce 2019 to team up in a panel where she will discuss how to build an engaged online community, how to optimize social media presence and usage, and how to create the oh-so-important emotional link with your customers through smart digital marketing.
-The very best social media practices used by major brands
-Growth hacking your audience, clients and users
-Transforming followers and fans into sales
-Facing engagement generation challenges
Mark MastrandreaCofounderIKONICK
Rashel HaririSocial Strategy LeadShopify
3
11h15
Mettre au défi la profitabilité dans le commerce électronique
Atteindre ses objectifs de ventes n'est pas toujours synonyme de profitabilité. Certains aspects de nos décisions d'affaires influencent davantage le rendement de notre commerce électronique, et ultimement la profitabilité de notre entreprise. En tant que détaillant, les coûts de livraison, les stratégies de liquidation, les retours, les annulations, et bien d'autres éléments ont un impact considérable sur la profitabilité de notre entreprise et sur notre prépondérance à rester compétitif dans le marché actuel.
Audrey GauthierVP Marketing & eCommerceLittle Burgundy
12h00
Lunch
12h00
Benoit Chalifoux
Benoit Chalifoux est conférencier dans le domaine des softs skills et du management interculturel dans le secteur des affaires au Canada, en Afrique et en Europe. Il est également adjoint au vice-doyen à l’international, chargé de cours et gestionnaire à l’École des sciences de la gestion de l’Université du Québec à Montréal (ESG UQAM). Dans l’exercice de ses fonctions, il a développé plus de 80 accords de partenariats avec les universités les plus prestigieuses dans le monde entier. Il a également enseigné aux quatre coins du monde en plus d’accompagner des start-ups. Il est co-auteur d’un livre sur l’entrepreneuriat : «Saisir sa chance». Diplômé de l’Université Paris Dauphine avec un Executive Master in Business (EMBA), il est également titulaire d’un MBA et d’un BAA de l’ESG UQAM.
Les entreprises sont toutes à la recherche d’employés créatifs, motivés et engagés afin de les soutenir dans la réalisation de leur mission. Il devient donc important pour les entreprises d’encourager leurs employés à cultiver un équilibre de vie et à s’outiller pour devenir plus performants, tout en augmentant leur bien-être au travail. Plus que jamais, les relations interpersonnelles sont un facteur crucial pour le succès ou l’échec d’une organisation, mais tout autant pour l’épanouissement des individus. Loin d’être une compétence simple à développer, les «soft skills» pourraient être l’élément déterminant qui fera la différence dans votre parcours professionnel. Cette conférence vous permettra de vous outiller pour augmenter votre motivation et votre performance afin d’atteindre vos objectifs tant professionnels que personnels.
Benoit ChalifouxAuthor & Speaker {Soft skills}
13h00
Une seule priorité : le client.
Les marques et les clients changent, mais les enjeux de profitabilité et de performance demeurent pour les entreprises. Comment établir sa stratégie marketing à l’ère multi-plateformes pour mesurer le succès et gagner le cœur des clients et des dirigeants.
Catherine LaporteDVP eCommerceLowe’s Canada
4
13h00
Logistics @ SSENSE
A detailed view of how a Montreal brand became one of the most important fashion platforms in the world. A closer view on the challenges of internationalization, and a complete analysis of the logistical aspect of growing and selling worldwide.
Joe AsmarVice President of OperationsSSENSE
13h45
Les défis des détaillants québécois à l'air du eCommerce
Des dirigeants de marques québécoises à succès de différents domaines témoignent des défis occassionnés par la vente en ligne. Ils parleront de marketing numérique, de croissance, de défis logistiques, d'expérience omnicanale, de performance opérationnelle, d'opportunité d'expansions, et bien plus encore.
Marie-Noël GervaisVP Marketing & eCommerceLa Vie en Rose
Philippe ChevalierVP Supply Chain & Business TransformationBouclair
Rony AmareCommerce DirectorDeux par Deux
Éric LégaréFounder & CEOHockey Supremacy
Mélanie BélandBusiness Development ManagerCanada Post
14h35
Break
14h50
Email marketing : how to be profitable and why you're probably doing it wrong
Email marketing continues to be one of the highest-performing digital marketing tactics for retailers today. But the world has changed. Consumers shop and interact with brands differently. Their expectations of how brands engage with them have changed. Yet, with all of this change, email best practices have evolved very little over the past decade, unknowingly costing retailers customers and revenue. It’s not enough to just do email marketing. You need to do email marketing right!
Greg ZakowiczMarketing Analyst, Strategist & Automation ExpertOracle Bronto
6
L'innovation en commerce de détails: Les succès et échecs d'une révolution
14h50
Raff Paquin - Return Magic (Shopify)
Raff is a born entrepreneur who has built a solid experience in eCommerce, retail, logistics, mobile, and content-based marketing through his different startups. His projects include Frank And Oak as a founding member and Head of technology, Lightspeed HQ retail, where he was in charge of the eCommerce and data sciences and, more recently, Return Magic, which was acquired by Shopify. Raff is also a founding partner of Interaction Ventures, an entrepreneur-led angel fund investing in the future of commerce. As a respected voice in the Canadian entrepreneurial scene, he serves as an advisor for many fast-growing businesses, including Altitude Sports, URBANIA MEDIA, Le printemps numérique and collaborates with the World Bank, where he helps develop entrepreneurship ecosystems in the Caribbean. Being a competent web developer himself, Raff is always ready to disrupt through innovation and loves to help young and motivated teams with their project.
He is coming in Quebec on April 12th at the Journée eCommerce 2019 to present a keynote on how innovation disrupts eCommence tendencies and how to remain ahead of the market in the digital world.
À travers cette présentation, Raff discutera de certaines des meilleures innovations qui sont en train de changer fondamentalement l'industrie du commerce de détails, mais surtout, des échecs notoire desquels il faut tirer nos leçons.
Raff PaquinCTO & CofounderReturn Magic
16h00
Richard Cohene
Available soon
3 key points you should live for:
- Achieving sustainable growth relies on a few highly important KPIs that must be the center of the decision-making methodology for your business.
- Your marketing department should be exhaling a marketing culture focused on creating value for your consumers.
- The demand for your products or services is determined strictly by the awareness of your supply.
Richard CoheneFormer CMO at DynamiteBusiness builder
15h50
Happy Hour!
Thanks to our partners
Collaborators
