In-person event - Terminal de Croisière, Quebec April 8, 2022
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Charles-Antoine Martin

VP Supply Chain Pelican International


Charles-Antoine is the VP Supply Chain at Pelican International, the world leader in the manufacture and distribution of watercraft and their accessories. He is responsible for the Strategic Purchasing, Demand Planning, Procurement, Production Planning, Logistics and Project Management departments. Prior to joining Pelican International, Charles-Antoine had the chance to work with over 60 North American companies in his consulting role.

About Pelican

Pelican is the world leader in the design and manufacture of kayaks, canoes, pedal boats and fishing boats. For more than 50 years, the company has used its mastery of thermoforming to offer durable and quality products at affordable prices. A commitment to innovation, an investment in cutting-edge technology and rigorous quality control standards are the cornerstones of the company’s philosophy. Their guiding principle is simple and sustainable: to put quality products within the reach of all outdoor enthusiasts.

His conference

Optimisez vos opérations Ecom via une chaine d’appro saine et les meilleures pratiques logistique (Conference in French)

This conference will be split into two parts. The first being oriented on the operational reality of Pelican as well as its impacts on its e-commerce operations and the second on the best practices of pick, pack & ship, evaluated and implemented in dozens of companies with whom Laurence and Charles-Antoine had the chance to work. The positive and negative impacts of good demand planning will be explored, as will the different challenges of supply and capacity management. In closing, they will discuss ways to improve productivity and level of service through various avenues within the distribution center.