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Corinne Lalonde

Head of e-Commerce and content marketing Société des alcools du Québec
Conference Digital transformation & sales channels


Corinne Lalonde currently holds the position of Head of Service, eCommerce and Content Marketing at the Société des alcools du Québec. As such, her mandate is to optimize the omnichannel customer experience by implementing new digital functionalities and increasing the volume of online sales by developing the e-commerce and digital advertising strategy. Previously, she held similar positions with companies such as Reitmans, m0851, L’Oréal and Danone. She notably managed digital transformation projects and the implementation of Agile methodologies.

Corinne is also a speaker and trainer in e-commerce and digital communications. Several major organizations have retained his services in recent years. Among these are the Quebec Retail Council, the Mouvement Desjardins and mtl+ecommerce. She holds a M. Sc. In Management Science, specializing in Marketing from HEC Montreal. During her studies, she had the privilege of leading one of the first major studies in web user experience at Tech3Lab, the largest user experience (UX) laboratory in North America.

Conference topic

Transformer le commerce électronique en temps de crise(Conference in French)

Case study on the adaptation and transformation of the SAQ’s e-commerce strategy during the global pandemic.