Live from Terminal des Croisières April 16, 2021
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Maximilien Meilleur

VP Product Management Altitude Sports
Conference Customer experience


By combining his engineering degree and his MBA, Maximilien has succeeded in forging a unique professional path that complements his ability to master technological engineering for the benefit of business growth, which makes him a real pillar in the e-commerce community.

His professional career has been marked by various experiences at Procter & Gamble, Sid Lee and SSENSE. In his last role as Director of Customer Experience at SSENSE, Maximilien defined and implemented the omnichannel experience of the first store, established the purchasing team while being responsible of the prevention of fraud and customer experience. Maximilien joined Altitude Sports in November 2019, his mandate was to build and lead the product and Marketplace teams in order to deliver a world class experience to Altitude Sports customers.

Maximilien lives in the Cantons-de-l’Est, surrounded by the forest, his family and his dogs. When not building new e-commerce sites, he can be found spending time outdoors, chopping wood or building things with his hands.

About Altitude Sports

Canada’s online leader in technical apparel, outerwear and gear.

Conference topic

Altitude Sports et l’internationalisation à la vitesse MACH (Conference in French)

Leader in the Canadian market, Altitude Sport is looking to other markets in order to continue its growth. Easier said than done! To be competitive in foreign markets, it is imperative to offer a localized customer experience, which is fully adapted to customers in these regions. How to get there? How to adapt the transaction platform in this sense? What is a MACH (micro-services, headless) architecture, what are its advantages and why is a company like Altitude Sports adopting it?